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Entrepreneurs who asked for 10 pesos in Shark Tank Mexico to help ecotourism communities in the country

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20.09.2021

What is it that moves you to get what you want? We have read and heard that passion is an essential ingredient in this endeavor, but what does passion look like?

Emiliano Iturriaga , a sustainable development engineer, and Sebastián Muñoz , an industrial designer, met while studying a specialty and participating in volunteer work in Chiapas. In this experience, both young people would find their passion in a particular way of helping others.

In 2017, the entrepreneurs had the opportunity to meet two coffee farmers who became guides as a result of the loss of their harvest due to a fungus called rust.

“They lived in El Triunfo, which is the most biodiverse forest in all of Mexico and they had a lot of knowledge… We saw the opportunity, they had all the know how of how to be excellent guides and even had lodgings. We said 'how can we create the bridge between the market and them' and that's when Rutopía was born ”, says Sebastián Muñoz in an interview for Entrepreneur in Spanish .

With the idea that people get to know other tourist destinations in Mexico and help the communities that develop in them, Emiliano and Sebastián created Rutopía, a website that functions as a travel agency in which different experts design "a trip to the measure ”for your users. In this way, the initiative seeks to connect travelers with a network of hosts in rural communities of Mexico in order to publicize their cultural and........

© Entrepreneur


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