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3 Ways to Surprise and Delight Your Ecommerce Customers

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Among many other economic trends, 2020 forced many offline businesses to move their operations online. Those that pivoted to ecommerce reaped major benefits, especially during the holiday season, when businesses logged an average 110% increase in sales. And overall, U.S. ecommerce sales grew 44% by year’s end, topping $861 billion. Without question, there’s never been a better time to do business online.

Exponential growth aside, it can’t be overstated how quickly companies had to adapt and launch digital storefronts, often without the technical expertise or savvy necessary for a smooth transition. Some companies' biggest challenges were logistical (for example, delivery processes, volume of orders or identifying relevant metrics) while others were customer-facing, such as the ease of the checkout experience and compelling presentations of available merchandise.

Related: 3 Keys to Building an Ecommerce Business Designed for Growth

This meant that new online sellers faced a steep learning curve and had to invest a lot of time in mastering the basics. From finding the right platform to processing payments to managing........

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