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Sometimes Change is the Best Ingredient in Small Business Success

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Behind the Review host and Yelp's Small Business Expert, Emily Washcovick, shares a look at this week's episode of the podcast.

When a craving strikes, sometimes there's no getting around it. You just have to have it.

Audrey C., a Yelp reviewer in Seattle, saw one picture of her friend's tres leches cake and that was all it took to send her to the internet to find one nearby. A traditional Mexican dessert, the "three milks" cakes are moist and sweet, but not overly so.

And if you know, you know how delicious they are, and also how hard they are to come by in the average bakery.

"I'm a really, really big fan of tres leches cake," said Audrey. "My best friend is down in California, and she sent me a picture of the cake that she was eating. And this just really made me crave it. It's a really specific thing, tres leches cake. The first thing that I did was go online and see if I know anywhere that sells that type of cake. And I actually found this place called Tres Lecheria."

Co-owner and baker Kevin Moulder owned Cubes Baking Company before it morphed into Tres........

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