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Gary Vaynerchuk Is Very (Long-Term) Bullish on Cannabis

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Investing in the cannabis industry seems like quite a lucrative opportunity from the outside looking in. Whether you’re reading the news about the growth of legalization or driving through Denver admiring all the dispensaries popping up, it can certainly feel like you’re missing out on serious profits if you’re not investing in the rising world of marijuana. However, there is definitely a need for an honest voice on the cannabis industry. And Gary Vaynerchuk is just the person to reveal his unbiased opinion on the subject.

A veteran of many industries, including social media, online delivery services, and music streaming, Vaynerchuk understands how to navigate the modern business landscape. However, it’s his experience with alcohol entrepreneurship that gives him an insight into what the future of the cannabis industry might look like. The creator of the webseries WineLibrary TV, the shopping website WineLibrary, and the subscription service “GaryVee’s Monthly Wine Club,” Vaynerchuk sees a number of similarities between the worlds of wine and weed.

Additionally, with his recent purchase of 50 percent of the cannabis branding company Green Street, Gary Vee has officially entered the cannabusiness. We spoke with the business-minded internet celebrity about his advice on investing in the industry, how tech may help to destigmatize the substance, and the challenges of marketing within the space.

I grew up in the liquor business. Obviously, prohibition and all the shipping laws, I was so affected by what happened in the 30s in America with alcohol. And I couldn’t explain it any other way than intuitively. It is so black-and-white obvious to me how large the cannabis industry will be over the next 30, 50, 70 years. I’m an entrepreneur. And to me it’s a combination of merit and opportunity.

It’s so clear to me that there’s a lot of........

© Entrepreneur