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The Role of the Investing Mindset Is to Ask, 'How Can I Take My Business to the Next Level?'

1 20 0
02.09.2021

When we hear the word “invest,” our minds usually leap to stocks and bonds, mutual funds, or things like 401Ks and IRAs. We don’t often think about turning that inward to our own business or ourselves.

Many people start a business with the hopes of replacing their income from their job, so they never have to work for anyone else ever again. It is a sacred rite of passage as an entrepreneur to declare, "I am my own boss!" and know that you are free from the drudgery of a 9-to-5 or restrictive structure. Becoming your own boss is the first level, but you cannot stop there.

At every level of growth, you’ll have to navigate obstacles and challenges — sales slow, your marketing is no longer working, a competitor is stealing your customers, no one is inviting you to speak or asking for interviews. It feels like a dead end, but in actuality, that is the energetic edge of your current limitations. Many entrepreneurs hit a wall of their present potential, which leads to a slide right out of business.

The only way to prevent or stop that slide is to invest. And that doesn’t........

© Entrepreneur


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