Agriculture Secretary Brooke Rollins, in her recent USA Today and Newsweek opinion pieces, has worked hard to present herself as a champion of American farmers and a steward of healthier food options. Alongside Health Secretary Robert F. Kennedy Jr., she spoke of the values these farmers embody—independence, grit, patriotism—and celebrated a $700 million regenerative agriculture initiative as proof that this administration is delivering for rural America.

But if you pull back the curtain on Secretary Rollins and the US Department of Agriculture (USDA), the narrative changes. What looks like a bold vision for “regeneration” quickly reveals itself as a political performance designed to distract from the USDA’s business-as-usual that props up industrial agriculture, not family farmers.

Secretary Rollins held up Alexandre Family Farm as the face of America’s regenerative future. But the truth: The farm is under scrutiny for animal abuse so severe it stands in direct contradiction to everything regenerative agriculture represents.

A USDA investigation obtained through the Freedom of Information Act documented multiple violations of organic and animal-welfare standards. The company has since admitted to serious abuses—including cows dragged with machinery, horn-tipping without pain relief, a teat cut off an animal with mastitis, diesel poured on animals, and animals dying after being left without adequate feed and care. No amount of marketing can turn that into regeneration. It is factory farming with better lighting.

A healthy America requires new, bold regenerative policies, not branding.

Choosing that farm as the model for USDA’s regenerative agenda signals to large industrial livestock companies that even amid serious animal cruelty, the USDA will still hand them a spotlight—and, in many cases, more public dollars. It also sends a message to the farmers Secretary Rollins claims to represent: Their government will not reward those who do the hard, unglamorous work of true regenerative agriculture. Instead, it will reward those who invest in scale, branding, and access, not better practices.

Secretary Rollins frequently praised states as “laboratories of innovation,” a sentiment that should have encouraged rural communities. Yet she is pushing the EATS Act and its twin, the Save Our Bacon Act—federal preemption bills that would wipe out states’ ability to regulate for safer, healthier, and more humane agricultural products sold within their borders. Notably, EATS and SOBA face bipartisan opposition from more than 200 senators and representatives in Congress.

You cannot celebrate state........

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