Yougov’s chief executive Steve Hatch takes a closer look at the data behind the biggest stories in business.

According to news reports, Ted Baker plans to shut all of its 46 UK locations in a matter of weeks. This follows a round of store closures after the brand’s holding company entered administration earlier this year.

If Ted Baker does leave the nation’s high streets, data from YouGov BrandIndex shows suggests that it may be missed. With Impression scores – which measure general........

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