We use cookies to provide some features and experiences in QOSHE

More information  .  Close
Aa Aa Aa
- A +

Campaign fails to inspire cynical electorate

3 0 0

To say that the election campaign is uninspiring is an understatement. Neither leader is popular, and voters don't really warm to the alternative. According to the polls, the Morrison government is sliding to a self-inflicted defeat, while the apparently more unified Shorten opposition is desperately trying to hold it all together long enough to regain government by default.

Daily campaigning consists of little more than carefully crafted appearances by both leaders, usually at some late morning "visit", or "event", or simply a stunt, at which they hope to be seen as meeting with a particular constituency, in one of their targeted seats (to hopefully win or save), providing them with an opportunity to deliver their sound bites, to announce their policy initiatives/bribes of the day.

"Presses" are limited to a few questions. Beyond this, only a few carefully controlled members of their ministerial teams are allowed to seek media attention.

The aim is not to do or say too much, while hopefully capitalising on the mistakes of your opponents.

It's all about risk management. The aim is not to do or say too much, while hopefully........

© Canberra Times