Last year, when I described Apple Inc.’s 2023 as “miserable,” my inbox took something of a battering. Many readers questioned how I could suggest such a thing: The stock was up 48% that year!

But just as a rising stock market does not necessarily indicate a strong underlying economy, a rising share price doesn’t always take into account, or take seriously enough, the vulnerabilities of the underlying business. To me, by the end of 2023, it had become quite clear Apple had problems sprouting all around it. At that point, though, investors seemed happy with Chief Executive Officer Tim Cook’s multiple reassurances.

QOSHE - If Apple Has Something Up Its Sleeve, Now’s the Time - Dave Lee
menu_open
Columnists Actual . Favourites . Archive
We use cookies to provide some features and experiences in QOSHE

More information  .  Close
Aa Aa Aa
- A +

If Apple Has Something Up Its Sleeve, Now’s the Time

26 1
06.03.2024

Last year, when I described Apple Inc.’s 2023 as “miserable,” my inbox took something of a battering. Many readers questioned how I could........

© Bloomberg

Get it on Google Play