New sports leagues come and go. Most are barely noticed as they play to diehards in relative obscurity or until they fold. For years, that’s been the unfortunate fate of women’s professional hockey in North America. Despite strong ratings during the Olympics and thriving girls’ and women’s college hockey in Canada and the US, the sport has never broken through commercially.

On Jan. 1, the six-team Professional Women’s Hockey League, or PWHL, debuted with the intent of changing that narrative. Thanks to a billionaire investor, media deals and the very best athletes in the sport, the PWHL has already sold out arenas, set attendance records and drawn millions of viewers. It’s a success built upon a simple idea: treat women athletes like professionals, and sports fans will watch them.

QOSHE - Women’s Hockey Is Breaking the Ice Ceiling - Adam Minter
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Women’s Hockey Is Breaking the Ice Ceiling

10 1
29.01.2024

New sports leagues come and go. Most are barely noticed as they play to diehards in relative obscurity or until they fold. For years, that’s been the unfortunate fate of women’s professional hockey........

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