In light of people’s common struggle to maintain New Year’s resolutions, a 21-day online yoga challenge was held in January by wellness startup Habuild.

From January 2 to 22, over 4.5 lakh users from 92 countries joined the event. The challenge would start as early as 6:30 am and go on till 7 pm with people doing various asanas or yoga exercises from the comfort of their homes.

The goal was simple: inspire individuals to embrace physical activity and stick to their wellness goals and not quit midway.

On January 12, the event created a Guinness World Record for the most number of yoga participants in the world (2,46,252) in a single session. Incidentally, January 12 marks Quitters Day—when people are most likely to call it quits on their resolutions.

“Health is the primary need and focus of our lives. However, we understand the common struggle of maintaining a consistent routine. That’s where we stepped in with our platform to carry out this challenge,” says Saurabh Bothra, Co-founder of Habuild.

Nagpur-based Habuild is a wellness platform that aims to promote physical and mental well-being and help people adopt a healthy lifestyle by cultivating lifelong habits such as yoga, meditation and Zumba.

The wellness platform, which operates via a messaging automation tool integrated on WhatsApp, was founded in March 2020 by IIT alumni Saurabh Bothra, Trishala Bothra, and Anshul Agrawal.

“It all began when I started taking yoga classes for my peers while studying in IIT. I noticed a common........

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