Events have become an important part of a company’s growth story. There has been a significant increase in the number of events, with the global corporate event market projected to reach $1.1 trillion by 2031, growing at a compound annual growth rate of 10.5% from 2022 to 2031, according to Allied Market Research.

However, the increase in the use of tools and tech has led to the problem of scattered data which hinders companies from gaining insights into their revenue and outcomes. Rather than offering solutions, many virtual event platforms contribute to the problem by creating silos for marketing and revenue.

“Businesses have started prioritising event-led growth, however, data around events is still stored separately, making it challenging to effectively carry out event operations and assess the return on investment (RoI),” says Chameli Kuduva.

To address this issue, Kuduva and her husband Hari Pragdish founded EventHQ in 2023 as an EventOps and intelligence platform to help enterprise companies make their event operations and marketing more productive.

Both event management and event operations are critical to the success of an event. While the former includes the entire process of planning and executing an event, event operations specifically refer to the hands-on management of logistical, staffing, and operational aspects during execution with careful planning.

Headquartered in Delaware, US, with an office in Bengaluru, EventHQ’s unified system ensures the unification of event data by streamlining information flow, automating engagement, and offering in-depth RoI analytics. It stands as an all-encompassing solution connecting revenue teams, marketing, and data in one place,........

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