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Sam Atkinson

Sam Atkinson

Observer

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Fashion’s Next Front Row Is the A.I. Shopping Interface

As A.I. increasingly mediates product discovery, fashion brands face a new question: who controls the interaction between shopper and storefront?...

08.09.2026 3

Observer

Sam Atkinson

2026: The Year Retail Stops Searching and Starts Thinking

Sam Atkinson, co-founder of Swap and a former strategy consultant at McKinsey & Company, examines why 2026 marks a decisive break from the...

17.01.2026 20

Observer

Sam Atkinson