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Patrick HagertyObserver |
Most proptech companies built their business models around agents and brokerages, not the actual end users trying to buy or sell a home.
As transaction costs remain opaque and misaligned, the next wave of real estate tech is being shaped by pricing clarity and fairer economic models.
Crypto keeps talking about mainstream adoption, but the entire industry is still built on a brittle function and all the vulnerabilities that come...
The biggest obstacle for emerging tech isn't complexity, competition or timing — it's the narrative the public hears before the product ever loads.
Proptech promised disruption but delivered prettier middlemen. The next revolution won't be digital; it'll be honest.
Real housing affordability comes from reducing the hidden costs, duplicated work and unclear pricing that drain people long before closing day — and...
The next generation of technology must be built in dialogue with artists, storytellers and cultural thinkers to create tools that feel human, not just...
A new wave of technology is rewriting the rules of real estate, signaling a cultural reset for how people engage with property investment.
Patrick Hagerty, founder of Prismatic PR, examines why Europe’s tech sector is thriving in substance but lagging in perception. By approaching...
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