J.D. Vance can’t go back in time — and neither can the rest of us
The days of America’s manufacturing boom are gone for good.
By Megan McArdleJuly 25, 2024 at 7:15 a.m. EDTFor one of the youngest vice-presidential candidates ever nominated, J.D. Vance sounds a little crotchety. His convention speech last week pined for an America that the 39-year-old himself never knew — a land before drugs and deindustrialization ravaged the Rust Belt, when housing was cheap and families were intact, and proud American craftsmen made the world’s best products with their own hands.
Of course, there’s nothing wrong in wishing for things you don’t remember — if they were really good, as many things were during the United States’ manufacturing boom: There were job opportunities, families formed easily and people felt support from society. I have sympathy for Vance’s desire to “put people to work making real products for American families.”
The problem is that Donald Trump cannot bring those days back. And I suspect Vance is too smart to truly believe the former president could.
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It’s not just that economies have become too complicated to take apart and reassemble in some simpler, more desirable form. It’s also that American voters would never stand for it. To see what I mean, consider a talk that Vance gave last February in which he suggested that “economics is fake” — based on his experience owning a 40-year-old refrigerator.
Follow this authorMegan McArdle's opinionsFollow“The refrigerator we had,” he told the audience, “you would put lettuce in the icebox and it would be good a month later. … You cannot at any price point buy a refrigerator today that can do that.”
During Vance’s more recent convention speech, the Lettuce Fountain of Youth surfaced on social media to much giggling — because it sums up both the hazy appeal and the implausibility of “Make America Great Again.” Yet there is some truth in Vance’s remark, which is more than a lament for the country’s lost manufacturing might. It’s also a complaint about the way society has become monomaniacally focused on consumer prices, to the detriment of many other things that make our lives better.
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This complaint comes not only from MAGA America but also from left-leaning thinkers such as Lina Khan, the chair of the Federal Trade Commission. It resonates on both the right and left because the government and corporations do pay more attention to prices than to other things that are harder to measure, but no less important. People also care about quality, about having things that last. And they care about their identity as producers, as well as consumers.
Forcing manufacturing workers to compete........
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