The context you need, when you need it

When news breaks, you need to understand what actually matters — and what to do about it. At Vox, our mission to help you make sense of the world has never been more vital. But we can’t do it on our own.

We rely on readers like you to fund our journalism. Will you support our work and become a Vox Member today?

The online “burnerverse” trying to ruin young women’s lives

The anonymous online network harassing Maddie Kowalski, explained.

Maddie Kowalski is a student at the University of Florida. Last November, someone found nonconsensual intimate images and videos of her, stitched them together, and uploaded them to X, where they were viewed millions of times.

“Can you imagine?” asked Ej Dickson, a senior culture writer at Wired who reported on Kowalski’s story earlier this month. “You’re 19 years old and a video that you don’t even remember shooting, let alone consenting to, goes viral nationally along with your name and your sorority, and your parents, your grandparents, everybody in your life sees it. It’s a humiliation and a privacy violation that is kind of incomprehensible.”

The video was followed by a campaign of intimidation and harassment. Kowalski and her parents received threatening phone calls and texts. People on the internet posted old photos of her, her father’s LinkedIn, and even his golf handicap. Kowalski sought help from the police, from the university, and from X. But the video was being shared faster than the posts could be removed, and her name became a trending topic on X.

What made the video go viral, Dickson explains, is something called the “burnerverse”: a loosely connected network of anonymous “burner” accounts on X. The community mainly exists to discuss college sports, but sometimes it disseminates videos and rumors aimed at shaming young women and ruining their lives. The burnerverse has harassed Kowalski and her family for nearly a year, sometimes encouraging her to kill herself.

Today, Explained co-host Noel King spoke with Dickson about the online network that targeted Kowalski, and why it’s been so difficult to do anything to stop it.

Below is an excerpt of the conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get podcasts, including Apple Podcasts, Pandora, and Spotify.

Your story describes how Maddie has, without even realizing it, entered into something called the burnerverse. This is something I think a lot of us, prior to your piece, had not heard of. What is the........

© Vox