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Booming Sleep Tourism: Rich People Are Flying Across the World to Sleep Better—The Rest of Us Are Buying Gummies

Luxury sleep retreats are trending, but most people are still fixing sleep at home.

By Maha Haq | Reviewed by Ysolt Usigan

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People are now booking vacations specifically to sleep. Not party vacations. Not wellness retreats with yoga goats and green juice. Actual sleep tourism.

Hotels and luxury resorts recently started offering “sleep retreats” that include amenities like AI-powered mattresses, sleep concierge services, blackout windows with timers, aromatherapy menus, circadian lighting, sound therapy, and guided meditation programs designed to help exhausted guests finally rest properly. This all just says a lot about how badly people are sleeping right now.

The global sleep industry has exploded over the past few years because millions of people are struggling with insomnia, stress, burnout, and overstimulation. We already know that one CDC stat about one-third of American adults not getting enough sleep. And all while sleep wellness itself has become a massive, multi-billion-dollar business and industry spanning everything from luxury retreats to sleep apps to nighttime gummies.

The solution, at least for some wealthy travelers, is checking into a luxury hotel designed to professionally sedate your nervous system for a weekend. Equinox Hotel in New York became one of the most talked about........

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