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Power of hallyu and K-content

47 0
30.05.2024

Cultural cooperation between Korea and the European Union has often been confused with cooperation between Korea and individual European countries. This confusion arises from the persistent public perception that "EU=Europe" and the unique cultural perspective of the EU. The EU's cultural perspective can be understood in three main aspects.

Firstly, the EU emphasizes "European cultural identity" to foster interest in European integration among its citizens and highlight the necessity of such integration. This concept differs from the traditional view of culture as a source of belonging based on a shared language and heritage. Instead of a single cultural identity, the EU acknowledges the need to recognize and coexist with each member state's unique culture. This is reflected in the EU's recognition of 24 official languages and the slogan "Unity in Diversity." The shared experience of World War II also forms a historical foundation for European integration, and various policy measures emphasize this. Cultural exchanges between Korea and the EU have primarily focused on the unique cultural traditions of individual member states rather than the EU's cultural identity centered on "war and peace." European countries have conducted cultural cooperation........

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