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Russell Brand, Andrew Huberman and now Wim Hof: why are there so many awful stories about wellness bros?

12 11
02.10.2024

The “Iceman” is in hot water. Wim Hof, a Dutch athlete famous for his ability to withstand extreme temperatures, has built a devoted and celebrity-studded following by extolling the benefits of cold plunges and breathing exercises. His trademark Wim Hof Method is billed as a way to “keep your body and mind in its optimal natural state”. Behind his image of a clean-living guru, however, Hof is now accused of being a dirtbag whose life is in an extremely suboptimal state. On Saturday, de Volkskrant, a Dutch newspaper, published a shocking report about the wellness influencer, accusing him of horrific........

© The Guardian


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