Spare a thought for the poor heterosexual: a wretched creature, shunned and marginalised despite living in a world built around their lifestyle choices. This oppressed majority has, finally, found an ally in the form of a bar in Idaho called Old State Saloon, which recently went viral for celebrating “Heterosexual Awesomeness Month”. On Mondays in June, “any heterosexual male dressed like a heterosexual male will receive a free draft beer” and on Wednesdays heterosexual couples get “15% off their bill”.

If this exhausting joke sounds a little familiar, it’s because these sorts of........

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