Originally reported and written in January 2023, this story has been republished as part of our archival content.

Manas Madhu recalls that whenever he travelled to other states for his education and work, his parents would pack banana chips in his luggage. But, he adds, “There were very few brands that sold banana chips exclusively. We depended on local shops and bakeries.”

With Beyond Snacks, his venture that sells different flavours of banana chips, his aim was to “change that narrative and make authentic chips available all over the country in premium quality,” he tells The Better India.

The MBA graduate, who hails from Kerela’s Alappuzha, has earned crores with this.

Madhu says he always wanted to start his own business but did not know how to go about it. However, he knew that it would be something related to the food industry. One day, he read an article on........

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