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A Simple Social Media Post Turned This Former Teacher’s Handcrafted Dolls Into a Rs 10 Lakh/Yr Biz

4 0
19.01.2025

When Bengaluru-based Divya Tejaswi lost her teaching job during the pandemic-induced lockdown, she was uncertain about the road ahead. Her husband, also a teacher, had lost his job as well. It was during this time that she found inspiration in her daughter’s doll and struck upon a unique idea — designing ethnic dolls.

Divya makes handcrafted dolls that have a cultural symbolism, Picture source: Lalitha Dolls

Recalling the initial experiment, she shares, “After personalising my daughter’s dolls for the first time (in traditional Indian wear), I simply uploaded pictures online for fun, and got an almost immediate response for the dolls.........

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