Apple has unveiled its iPhone 16 lineup, along with the Apple Watch Series 10 and new AirPods. Yet while in certain ways the devices look very similar to previous years, a lot was packed into the pre-recorded announcement video that you might not have caught at first glance.

Apple’s pitch for its generative AI suite sounded very familiar during the presentation, as it essentially went over the same beats as when Apple Intelligence was introduced at the company’s Worldwide Developer Conference earlier this year. However, it’s what Apple chose to emphasise (or not say at all) that spoke loudest here.

Apple avoided the topic of OpenAI altogether, even though Apple Intelligence will include the option to throw questions out to ChatGPT if it needs extra help. The feature prompted some concerns about privacy when it was originally revealed, so it’s possible Apple is reconsidering how to communicate that aspect of it, or whether some additional precautions are needed.

Apple was mostly concerned to make sure viewers knew that its AI was all about helping them get ordinary tasks done, rather than writing entire emails, having long conversations or generating realistic images on the fly. It was a lot clearer in its explanation that the features leveraged all your personal information but did not collect or store any of it, and is mostly performed on the device.

Apple also admitted fairly plainly that a lot of these features, including many of the much-hyped improvements to Siri, aren’t arriving right away. The first batch of AI features will arrive in Australia in December, with more to come next year.

One of the most persistent rumours about the iPhone 16 has been that it would introduce a new camera shutter button, and that turned out to be true. But it seems like the Capture button has a lot more going on.

The button sits low on the right-hand........

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