The Competition and Markets Authority said it was in the process of analysing thousands of loyalty price promotions.

UK supermarkets are not likely to be misleading shoppers over loyalty pricing – but questions remain over whether displayed savings are genuine, the competition watchdog has suggested.

The Competition and Markets Authority (CMA) said it was in the process of analysing thousands of loyalty price promotions among grocers.

They form part of loyalty schemes, whereby customers can........

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