The digitalisation of politics has significantly transformed the way governments, political parties, and citizens engage with each other. In a world where technology permeates every aspect of daily life, political processes are no exception. From electoral campaigns to policymaking, the integration of digital tools has created a fast-paced and tech-driven arena. The advantages of this digital shift are undeniable, yet it also presents serious challenges, particularly concerning the spread of misinformation, manipulation, and concerns over privacy.

One of the most evident advantages of digitalisation is the enhanced ability to engage with voters. Social media platforms such as Twitter, Facebook, and Instagram have revolutionized the way politicians communicate, allowing them to reach millions in real-time. Political leaders now have the opportunity to connect with citizens, addressing their concerns directly and offering immediate feedback. For instance, Barack Obama’s presidential campaigns in 2008 and 2012 set a precedent for how digital strategies could mobilize grassroots support, effectively reaching out to specific voter demographics and encouraging record voter turnout.

Digital tools offer the advantage of data-driven campaign strategies. By harnessing big data and analytics, political campaigns can tailor their messaging to specific voter groups with remarkable precision. Donald Trump’s 2016 presidential campaign in the United States utilized data analytics to micro-target voters in key........

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