Dell is launching a $699 laptop to take on Apple's MacBook Neo

The XPS 13 undercuts the MacBook Neo on some specs but costs $100 more at its base price for most buyers

Xavi Torrent / Getty Images

Dell $DELL unveiled its new XPS 13 laptop on Sunday, pricing the machine at $699 to compete with Apple $AAPL's MacBook Neo and targeting students and young professionals ahead of the back-to-school season.

For buyers who qualify for the student discount — high schoolers over 16 and college students — the price drops to $599, matching what non-student shoppers pay for the MacBook Neo. Apple offers the Neo at $499 through its education store, leaving a $100 gap........

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