While far from perfect, the world must recognize that the kingdom has made profound changes in a very short period of time

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To those watching closely, the pace of Saudi Arabia’s generational shift in culture, perspective and policy is astonishing.

Under Crown Prince Mohammed bin Salman (MBS), the kingdom is striving to redefine its identity and its role on the global stage. Through Saudi Vision 2030, Saudi Arabia is on a transformative journey to diversify its economy, modernize its society and assert itself as a leader in areas like tourism, entertainment and sport.

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Champions of this change argue that it’s rooted in the evolving values of the next generation of Saudis. They say it’s not about chasing western ideals, but about empowering the country to be a regional and global leader.

More cynical observers have called it “sportswashing.” Recently, more than 100 international women’s soccer players urged FIFA to reconsider its partnership with oil giant Saudi Aramco, labelling it a “middle finger to women’s soccer,” due to Saudi Arabia’s record on women’s and LGBTQ rights.

Similar criticisms have been levelled at the kingdom’s growing influence on global sports — from hosting major boxing events, launching LIV Golf and signing soccer superstar Cristiano Ronaldo.

Their concerns are legitimate, but often lack nuance and perspective. Having recently spent over a year working in Saudi Arabia for Aramco, I’ve experienced firsthand the successes and challenges of a country, and a society, navigating immense and complex change.

Saudi Arabia’s remarkable evolution cannot be separated from its history and its geography. Founded 92 years ago, the kingdom and its people have gone........

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