KFC Australia has assembled a fictional boyband the Tender Boyz to spruik its revamped chicken tenders and expanded range of dipping sauces in its latest campaign, ‘More Tender Than Ever’, via Special.

Created under the brand’s ‘Go Full Chicken’ platform that debuted earlier this year, the work harmonises KFC’s attempt to improve its tenders, using boyband melodies and nostalgia to bring the product overhaul to life.

The campaign’s hero film opens with a KFC employee asking a colleague whether she has “boy banded” a customer’s order, before leaning into her headset and requesting: “Boy band, please.”

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The Tender Boyz then emerge, serenading the chicken tenders with the earnest devotion of teen-idol heartthrobs. After a melodic tenderisation, the chicken is finally ready to serve.

The campaign will run for six weeks across television, out-of-home, SVOD, Youtube and social,........

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