Why Mandatory Green Policies Often Backfire
People protest a local ban on gas-powered leaf blowers. Ken Lubas/Getty
This story was originally published by Grist and is reproduced here as part of the Climate Desk collaboration.
Combating climate change can feel particularly difficult these days. Countries, states, and municipalities across the globe are missing greenhouse emission reduction targets, and in the United States, President Donald Trump has rolled back key elements of his predecessor’s climate agenda.
Given the trajectory, it might be tempting for pro-climate policymakers to turn to more aggressive measures of getting people to take action, such as mandates, bans, or restrictions. People would then have to save the planet.
But a study published last week in the journal Nature Sustainability suggests that approach can carry real risks. It found that climate policies aimed at forcing lifestyle changes—such as bans on driving in urban centers—can backfire by weakening people’s existing pro-environmental values and triggering political backlash, even among those who already care about climate change. The findings suggest that how climate policy is designed may matter as much as how aggressive it is.
“Mandates can sometimes get you over a hump and tipping point, but they come with costs,” said Sam Bowles, an author of the paper and an economist at the nonprofit Santa Fe Institute. “There could be negative impacts that people don’t anticipate.”
Researchers surveyed more than 3,000 Germans and found that even people who care about climate change had a notably negative response to mandates or bans that did things like limit thermostat temperatures or meat consumption, which they saw as restricting their freedoms. The paper also compared that to people’s reaction to Covid-related requirements, such as vaccine and mask mandates. While researchers found a backlash effect, or “cost of control,” in both instances, it was 52 percent greater for climate than Covid........
