By Marco Ramilli

There’s an inconvenient truth that societies and governments across the world must come to acknowledge and accept as fact: Deepfake technology and digital deception is fundamentally changing our relationship with reality.

It poses a risk to businesses, governments, and society at large, but particularly to children and other vulnerable communities. While AI is, of course, an incredible tool for innovation, the democratisation of the technology in recent years, particularly following the advent of generative AI, has extended the threat landscape for all.

The accessibility of deepfake technology is extremely high. While gaining access to sophisticated malware or phishing campaigns still involves certain barriers—such as navigating the deep or dark web—creating convincing deepfakes is relatively easy using widely available tools and publicly accessible images or videos of targets.

Think of how much we all share across various social media channels. This ease of access and simplicity of use significantly increase both the scale of the phenomenon and its potential impact on........

© LBC