One Monday morning in early 2024, Ellie Beetham saw the extraordinary potential of news content on TikTok.

The Baltimore Bridge had collapsed, and she quickly turned around some video content for the Daily Mail's TikTok channel, continuing to cover it throughout the day. In the end, the TikTok account gained 175,000 followers in 24 hours.

If that's what's possible with simple breaking and reactive news content, imagine what could happen with a dedicated team of social-first specialists.

Over the last two and a half years, the Daily Mail's TikTok channel grew from 4 million to 26 million followers. While the team was very good........

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