CounterPress, the independent publishing platform for sports media, is making a bold play to revive coverage of neglected sports — most notably the UK's beloved summer sport, county cricket — amid a long-term decline in local newspaper reporting.

The platform has just launched new football outlets in Leicester and Plymouth, but its most ambitious move is the rapid onboarding of cricket titles: by the start of the cricket season in April, CounterPress expects to cover 15 of the 18 professional county cricket clubs, with the majority of these outlets launching in March.

Founder Sam Morshead sees this as a pivotal moment for the sport and for local journalism. Cricket, once a staple of UK regional reporting, has seen its day-to-day coverage all but disappear from local press. Cricket fans have become reliant on club media or national outlets that have decreased their commitment in recent years due to a lack of perceived interest in the sport.

CounterPress........

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