Supermarket giant Coles is yet again at the center of a growing controversy over the store's usage of Bovaer, a cattle feed ingredient intended to lower methane emissions from cows, with some customers being worried about this eco-friendly initiative.

Craig Kelly, a former Australian politician, has been vocal about his dissatisfaction and has taken to his social media handle to express the same. Kelly declared he would refrain from purchasing Coles' meat products, as they reportedly used Bovaer, SBS reported.

Other customers have echoed his sentiments and boycott calls have poured in since then demanding a change in the store's policy about livestock feed supplements.

Sharing a screenshot of a Coles press........

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