How Indian Consumer Brands Are Rethinking Growth In An Omnichannel, Data-Driven Era

Inc42 and PrsmX by Mobavanue hosted a roundtable discussion on ‘Building A High-Performance Growth Stack For Modern B2C Brands’ in Bengaluru, bringing together leaders from marketplaces, fintech, lifestyle and emerging B2C brands

The discussion explored how customer acquisition is being redefined across categories, with brands balancing new-user growth, user retention and omnichannel presence

Speakers examined how data activation, AI-led commerce, payments intelligence and product-market fit are shaping scalable, capital-efficient growth strategies

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Growth is no longer all about acquisitions, as India’s $2.4 Tn consumer economy evolves rapidly to become the world’s second-largest at $4.3 Tn by 2030. Mature B2C platforms and horizontal marketplaces are leading this change in market dynamics, balancing acquisition with retention and long-term customer engagement. 

The rise of AI-powered commerce, shifting consumer expectations and omnichannel distribution have added layers of complexity, making traditional marketing levers far less reliable for driving meaningful growth. 

A robust acquisition and retention strategy has become critical for the rise of consumer brands as a major growth engine, driving Indian ecommerce to a $400 Bn industry by 2030, backed by rising disposable incomes, a young and energetic workforce, and rapid urbanisation. Also, brand presence and visibility, both online and offline, have become non-negotiable as competition intensifies and choices multiply. 

To look deeper into the brand strategy for navigating this ecosystem, 12 industry leaders – from marketplaces, fintechs, and lifestyle and emerging consumer-focussed brands – joined Inc42 and PrsmX by Mobavenue for a roundtable, Building A High-Performance Growth Stack For Modern B2C Brands. 

The discussion touched on rethinking acquisition, leveraging data and technology and scaling growth through product-market fit and customer experience. The session was moderated by Karan Saraf, director of Deals at PwC, and featured the following speakers:

Sneha Das, cofounder and CEO, Ittisa (Dogsee Chew)

Christabel Singh, associate marketing director, UpGrad

Aditi Olemann, head of marketing and........

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