Nvidia Irks Gamers With Bizarre New AI Filter. Here’s Why Jensen Huang Says They’re Wrong

A controversial AI graphics upgrade has fans fuming—and Nvidia doubling down.

BY MOSES JEANFRANCOIS, NEWS WRITER @MOSESJEANS

Illustration: Inc.; Photos: Courtesy Nvidia

Looking to expand in a new market, Nvidia revealed an upcoming feature that would change the artistic graphics of a video game with an AI filter. After swift pushback from gamers and critics, the company’s CEO Jensen Huang is disputing the criticism. 

“They’re completely wrong,” Huang said of detractors

Set for release in the fall, the company introduced DLSS 5, a new rendering model that adds “photoreal lighting and materials” to game environments. The company called it its most significant graphics breakthrough since 2018. 

“Bridging the divide between rendering and reality, DLSS 5 empowers game developers to deliver a new level of photoreal computer graphics previously only achieved in Hollywood visual effects,” the company said in a release. 

How Anthropic's Claude AI Became a Co-Founder

To showcase the new model, Nvidia released a brief teaser featuring Grace Ashcroft from Resident Evil Requiem. Side‑by‑side footage highlighted noticeable changes to both the character and the environment. In the enhanced version, she appeared with fuller lips and what looked like applied makeup. 

Fans quickly took their concerns online. Why did she get yassified?” one X user asked, referencing the popular meme.

On Reddit and other forums, users similarly criticized the feature’s look and feel. “Characters look like they have a layer of AI slop filter on top of their existing data. Has that AI airbrushed look all over it,” commented one user. 

© Inc.com