The logo update comes as CNBC spins off from its parent company.

BY FAST COMPANY

Illustration: FC

CNBC and its sister networks, including USA, Golf Channel, and E!, are spinning off from their former parent company Comcast NBCUniversal to form a new publicly traded company called Versant. As part of the new company, some of the brands in the portfolio have to rebrand to get rid of NBC’s iconic Peacock mark, CNBC included.

CNBC’s new logo, which goes live December 13, might take viewers some time to get used to.

The financial news network’s new logo was designed in house to easily match the preexisting visual assets it uses on air. The typography of the mark based is on the network’s font, Gotham, and it shows a triangle cutting........

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