The social media platform is forcing marketers to cut back on a tactic its head Adam Mosseri has increasingly discouraged.

BY ANNABEL BURBA, EDITORIAL ASSISTANT @ANNIEBURBA

Illustration: Getty Images

If you’re active on Instagram, you’ve probably seen the accounts you follow write captions that end with annoyingly long paragraphs packed with hashtags. Brands and content creators have long used this trick hoping it would cause the social media platform’s algorithm to boost their content. But that’s all about to change.

Adam Mosseri, head of Instagram, announced last Thursday that the platform was “capping hashtags at five per post” through his account’s broadcast channel (a feature Instagram

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