Book and camera on a beach towel

In all the chaos of the world, isn’t it lovely that reading is becoming cool again? As we reported earlier this year, Google searches for “book club” are at their highest in years, and Eventbrite say the number of book club events on the platform has increased by 350% since 2020.

Stunning!

Now, in their Unpack′26 report, the leading travel experts at Expedia reveal that ‘Readaways’ are surging in popularity ahead of 2026 travel.

Working in collaboration with holiday rental site Vrbo, they found that 91% of travellers admit that for 2026 trips, they’re interested in taking a trip centred around reading, relaxation and quality time with loved ones.

So, what is a ‘Readaway’ really?

So, it’s more than just taking some books abroad which is of course incredibly common. ‘Beach Reads’ are called that for a reason, right?

“It’s not new to take a

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