It is “vital” hoteliers play their part in ensuring tourism in some of Scotland’s “most iconic locations” can be sustained year-round, a senior figure in the nation’s “Town of the Year” has declared.

The rallying call on “winter tourism” comes from Marc Gardner, general manager of Oban Bay Hotel, who highlighted the importance of this to seaside towns such as Oban.

Mr Gardner highlighted alliances forged by Oban Bay Hotel, which is part of Crerar Hotel Group, with businesses in the West Highland town as well as other efforts to attract visitors year-round.

Oban was late last month named Town of the Year in the Scotland Loves Local Awards 2024.

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Mr Gardner is “hoping to put the spotlight on Oban as the colder months begin”, following the town winning this accolade.

The hotelier, who has been general manager of Oban Bay on Corran Esplanade for nearly five years, said: “Oban is a vibrant, busy tourist hub in the summer with guests visiting........

© Herald Scotland