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Terence Corcoran: Calling out corporate BS

The real impact of using buzzword jargon(y) language

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For more than two decades one of the great buzzwords that has infiltrated corporate and political communication is “resilience.” Initially associated with health care and psychology, resilience was defined as the ability of individuals to adapt well to adversity, trauma, tragedy, threats or significant stress, allowing individuals to “bounce back” or even grow and expand from difficult experiences.

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As far back as 2015, a New York Times Magazine article — The Profound Emptiness of ‘Resilience’ — slammed the expanding use of the concept by government and corporations. “Almost any organization you can think of has squeezed ‘resilience’ into its mission statement.”

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Since 2015, despite what many consider the emptiness of the concept, resilience has swept through corporate........

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