As the Consumer Electronics Show (CES) returns to Las Vegas from January 6 to 9, the tech industry is gearing up for its annual spectacle of prototypes, silicon benchmarks, and AI-branded gadgets. But one of the most consequential shifts in enterprise technology over the coming year will unfold far from the keynote stages and demo floors.

HP, the 85-year-old Silicon Valley company long defined by PCs, printers, and enterprise hardware, is repositioning itself as a work-intelligence platform—where devices learn continuously, services anticipate needs, and AI dissolves the traditional boundaries between hardware, software, and the cloud.

Under Jim Nottingham, senior vice president and division president of Advanced Compute Solutions, HP is treating AI not as a feature or a marketing layer but as a structural force reshaping how the company builds products, manages its supply chain, and generates revenue.

As enterprise spending shifts toward intelligent, autonomous systems, that strategy is becoming central to HP’s future and to whether it can compete with contemporaries, including Dell and Lenovo on devices, while holding its ground against Microsoft and the cloud hyperscalers that control workplace software, data and AI workflows.

Nottingham said HP’s transformation began with an uncomfortable realization that “work was not working as well as it should.” Customers had raised these issues for years, but the true scale of the problem became clear only after HP measured it through its 2025 Work Relationship Index. The findings were striking as just 20% of knowledge workers say they have a healthy relationship with........

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