Punk’s not dead—it’s in the boardroom

Why business leaders and consultants are taking inspiration from the famously anti-sellout subculture.

[Photos: Emma Benitez/Pexels; Nathan Dumlao/Unsplash; Matthew Henry/Unsplash]

A few years ago Adrian Swinscoe, a customer experience consultant, was lamenting that the field had become overly focused on benchmarks, metrics, and other abstract notions removed from actually connecting with customers.

“People were getting so much into the details, they were losing sight of the customer,” he says.

If only, Swinscoe mused to a friend over a beer, someone could just do something a bit more “punk.” As Swinscoe, who counts Bad Religion among his favorite bands, thought about what exactly that could mean, he realized the analogy felt fairly apt. After all, he says, punk evolved........

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