Sora never understood what makes social media work

Social media hinges on the pretense of reality. OpenAI’s video AI platform didn’t.

[Images: Adobe Stock]

Ding-dong, Sora is dead! So says the executive team at OpenAI, which now wants its talented staff to say goodbye to the generative AI social media platform—which was only online for a few months—and invest most of its efforts on its core business: enterprise services and coding. In other words, OpenAI is back to focusing on its key goal (beating Anthropic), instead of what the company’s CEO of applications reportedly described as a “side quest” (trying to overtake TikTok). Disney, which was hoping to license its iconic characters for use in Sora, is now ditching its investment in the AI giant. 

In truth, Sora was probably never going to succeed as a social media service. Social media platforms anchor in the real world. No one really thinks TikTok or Facebook are........

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