Video-sharing platform TikTok announced on Thursday that, as part of its expansion strategy in Pakistan, it had launched a “new self-serve advertising solution” to empower small and mid-size businesses (SMBs) to grow their brand.

According to a statement from TikTok, the move aims to “give local entrepreneurs, homegrown brands and growing businesses simple, flexible and cost-effective tools to connect with the platform’s highly engaged community.”

TikTok For Business Ads Manager is a self-service advertising platform which gives SMBs the tools to tap into the creativity of the TikTok community, reach new audiences, and optimise their marketing campaigns with an easy-to-use platform.

“This launch builds on TikTok’s ongoing commitment to empowering local entrepreneurs through initiatives such as the

© Dawn Business