To begin with, we must acknowledge two indisputable facts that encompass our daily diet and Pakistan’s agricultural landscape.

First, fruits are an invaluable source of essential vitamins, minerals, fibre, and antioxidants. However, in Pakistan, the current availability of fruits and vegetables is around 100 grams and 53 grams per capita per day, respectively. This underscores the need for policy intervention to enhance access, affordability, and consumption.

Second, Pakistan’s diverse agro-climatic conditions support cultivating a wide variety of fruits, ranging from temperate to subtropical and tropical. In addition, fertile soil, diverse topography, and good-quality groundwater and canal water offer conducive conditions for cultivating 29 types of fruits.

The Ministry of National Food Security and Research’s Fruits, Vegetables, and Condiments Statistics indicate that over the last ten years, despite such enabling factors, the total area cropped under fruits has shrunk from 0.8 million hectares in the fiscal year 2012-2013 to 0.7m hectares in FY23, reflecting a staggering 10.9 per cent decrease.

Cultivation declines as farmers favour high-return field crops over fruits

Over the stated period, the areas cultivated for citrus and mango — the top two fruits of Pakistan — have experienced a decline of 19.5pc and 9.3pc, respectively. Likewise, the apple-growing area has seen a reduction of 27pc, while the pomegranate area has decreased by 43pc, guava by 18pc, plum by 13pc, apricot by 49pc, and almond by 26pc.

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