The Democrats Need a Both/And Approach to Voter Outreach
After Barack Obama’s decisive victory in 2008, Democratic Party strategists fell under the sway of the notion that the future of their party’s dominance was insured because, as they put it, “demographics are destiny.”
Obama had performed well among a wide range of groups, but what captured the strategists’ attention was that he had won decisively among young voters, Black, Latino, and Asian American voters, and college educated women. Because these groups were growing in their percentage of the overall electorate, the strategists decided that Democrats would continue to win elections well into the future if they focused on the issues they determined would most appeal to these voters. Hence the phrase “demographics are destiny.”
They referred to their winning cohort as “the Obama coalition,” and in the years that followed the issues they elevated and their extensive voter outreach efforts were directed largely at cultivating and keeping that coalition together. In the process, they appeared to abandon outreach to a substantial number of other constituencies, especially white working-class voters, leaving the field wide open to their Republican opponents.
By viewing Black, Latino, and Asian American voters as monoliths, Democrats may be ignoring the complex composition of these groups.
Back in 2008-2009, the U.S. was reeling from the trauma of the Great Recession. Republicans, in an effort to deflect from their responsibility for the economic collapse, sought instead to exploit white voters’ feelings of unease and abandonment. The GOP preyed on their resentment and fears using racism and xenophobia as their weapons of choice. This strategy was embodied in the “birther movement” (Obama’s not one of us) and the “Tea Party” (“Democrats’ ideas about government don’t work for you. They only benefit ‘them’”—meaning Blacks, the poor, and immigrants).
In the next three elections, Democrats, relying on their new strategy of mobilizing their “Obama coalition” base, lost over 1,400 state and federal seats, giving Republicans control of both houses of Congress and the majority of governorships and state legislatures. One might have thought that Democrats would have learned from this comeuppance. Sadly, they did not.
Shortly after the 2014 midterms, I was at a meeting of the Democratic Party’s executive committee when the party’s pollster gave an upbeat presentation of what had been a stunning number of nationwide defeats. He claimed that there was good news from 2014: Democrats had kept their coalition together, winning the youth, Black, Latino, Asian, and educated women’s votes. Adding that “we just didn’t win enough of them,” he recommended that the party commit more resources to getting more of these groups out to vote in future elections.
At one point, I objected saying that he was ignoring white ethnic voters in Pennsylvania, Ohio, Michigan, and Wisconsin. These working-class voters had always been Democrats and their rights, prosperity, and futures were being damaged by Republicans. Because Democrats had always had their interests at heart and they had been central to our victories. I argued that we needed to pay attention to their needs. His response startled me. “We’re not going to throw money away on people who are never going to vote for us.” I replied that it’s not........
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