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Yellowlees Douglas Ph.d

Yellowlees Douglas Ph.d

Psychology Today

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Does the 'Generation Effect' in Advertising Still Work?

Outside lab settings, generation effects are illusory—making ads puzzling.

latest 9

Psychology Today

Yellowlees Douglas Ph.d

6 Strategies for Emails That Spur Others to Action

In email, where you put content trumps the message itself.

22.10.2024 30

Psychology Today

Yellowlees Douglas Ph.d

How Parents Impact Their Kids’ Reading Skills

Reading with your kids offers long-term benefits.

02.10.2024 30

Psychology Today

Yellowlees Douglas Ph.d

The Surprising Reason Why You Procrastinate

A science-backed method to stop procrastinating and meet writing deadlines.

17.09.2024 30

Psychology Today

Yellowlees Douglas Ph.d

Use the PROP Method to Deliver Bad News

Four steps keep readers happy—even about bad news.

03.09.2024 7

Psychology Today

Yellowlees Douglas Ph.d

How AI Could Damage Your Child’s Reading and Writing Skills

When AI replaces reading, the weakest students suffer the most.

21.08.2024 30

Psychology Today

Yellowlees Douglas Ph.d

4 Science-Based Strategies for Creating Killer Arguments

To persuade with your writing, where you put information trumps what you say.

08.08.2024 10

Psychology Today

Yellowlees Douglas Ph.d

Reading at Lightning Speed

Real methods, not gimmicks, to enhance your reading.

24.07.2024 30

Psychology Today

Yellowlees Douglas Ph.d

Mind the Grammatical Gap

Here are 4 ways to connect sentences and ideas seamlessly.

11.07.2024 10

Psychology Today

Yellowlees Douglas Ph.d

5 Science-Backed Ways to Write Clearly

If you want to become a better writer, ignore the lore and follow the science.

24.06.2024 40

Psychology Today

Yellowlees Douglas Ph.d

The One Method That Changes Your—and All Students’—Writing

14.05.2024 60

Psychology Today

Yellowlees Douglas Ph.d

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