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W. Joseph Campbell

W. Joseph Campbell

The Conversation

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Better but not stellar: Pollsters faced familiar complaints, difficulties in assessing Trump-Harris  race

With a history of presidential polls getting it wrong − sometimes very wrong − how did this year’s polling fare? Some US pollsters did better,...

yesterday 2

The Conversation

W. Joseph Campbell

Long before Polymarket, election polls and predictions were always a form of popular entertainment with a checkered record of accuracy

Polls misfired during the election campaigns of 2012, 2016, and 2020. Their collective performance four years ago was their worst since 1980.

29.10.2024 10

Fortune

W. Joseph Campbell

No antidote for bad polls: Recalling the New York Times’ 1956 election experiment in shoe-leather reporting

The New York Times, dismayed by wayward polls in the 1952 presidential race, sent teams of reporters across the country to assess public opinion in...

08.10.2024 6

The Conversation

W. Joseph Campbell

Why CNN is changing up its polling for 2024

Polls of the 2020 presidential election were at their collective worst in 40 years. No misfire that year was more striking than CNN’s. Its final...

02.10.2024 5

The Conversation

W. Joseph Campbell

One memorable speech can turn around a faltering campaign − how Nixon did it with his ‘Checkers’ talk

Twenty years before Watergate, then-Sen. Richard Nixon’s national political ambitions were in peril. He was accused of dipping into a private,...

08.07.2024 7

The Conversation

W. Joseph Campbell

The True Tale of the JFK-Nixon Debate

Ahead of the first 2024 presidential debate between Joe Biden and Donald Trump, I’ve been reflecting on the first-ever televised presidential debate...

27.06.2024 9

U.S.News

W. Joseph Campbell

What people say today about the first televised presidential debate, between Nixon and JFK, doesn’t match first reactions in 1960

The run-up to the Joe Biden-Donald Trump debate at the end of June 2024 has brought reminders about the first-ever televised presidential debate –...

26.06.2024 7

The Conversation

W. Joseph Campbell

Why Truman’s 1948 upset is no template for the 2024 U.S. presidential election, according to the expert who wrote the book on polling failure

While broad and superficial similarities may be detected between Biden-Trump in 2024 and Truman-Dewey in 1948, the two cases are in fact quite...

05.04.2024 8

Fortune

W. Joseph Campbell

Though CBS legend Edward R. Murrow is given credit, he wasn’t the first muckraking journalist to question Joseph McCarthy’s communist witch hunts

It has been 70 years since Edward R. Murrow’s withering broadcast report about Cold War demagogue Sen. Joseph R. McCarthy, a program that has been...

01.03.2024 20

The Conversation

W. Joseph Campbell

Early polls can offer some insight into candidates’ weak points – but are extremely imprecise

Preelection polls have been inescapable early in the 2024 election year, setting storylines, as they invariably do, for journalists and pundits about...

12.02.2024 20

The Conversation

W. Joseph Campbell

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