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'Small-big' equilibrium

Shivaji Dasgupta

Experience cocktail hours

Shivaji Dasgupta

IndiaLust, it’s sensational: How Indians are rediscovering their country through authenticity and global standards

09.08.2025 40

Shivaji Dasgupta

No #iding behind #ashtags: Brand cultures must evolve as laws, ethics and sharper consumer awareness demand transparency

Shivaji Dasgupta

Make Air India 'Volvo' of global airlines

17.06.2025 10

Shivaji Dasgupta

Brands may see reruns of the 14-year-old’s eye-popping performance — but will they ‘Tendulkar’?

03.05.2025 20

Shivaji Dasgupta

Brands are balancing the best of regional & national identities, driving an ‘identity regions’ culture

11.04.2025 10

Shivaji Dasgupta

Tata Group’s timeless legacy meets the new era of customer-centricity

Shivaji Dasgupta

Can Bengal Global Business Summit ignite economic revival in West Bengal?

Shivaji Dasgupta

Ustad Zakir Hussain: Master of blends and solo brilliance

Shivaji Dasgupta

Indian companies must up their game for tech-abled next-gen momentum diversification

Shivaji Dasgupta

Festive shopping via ecommerce may be changing both consumer and societal behaviour

Shivaji Dasgupta

Are brands exploiting women for profit? A closer look at gender representation in advertising

Shivaji Dasgupta

View: Ask not just what your brand can do for you, but also what you can do for your brand

Shivaji Dasgupta