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Shivaji Dasgupta

Shivaji Dasgupta

The Times of India

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Indian companies must up their game for tech-abled next-gen momentum diversification

15.11.2024 5

The Economic Times

Shivaji Dasgupta

Festive shopping via ecommerce may be changing both consumer and societal behaviour

14.10.2024 1

The Economic Times

Shivaji Dasgupta

Are brands exploiting women for profit? A closer look at gender representation in advertising

06.09.2024 5

The Economic Times

Shivaji Dasgupta

View: Ask not just what your brand can do for you, but also what you can do for your brand

16.08.2024 5

The Economic Times

Shivaji Dasgupta

It's about can, not Cannes

27.06.2024 3

The Economic Times

Shivaji Dasgupta

How brands should inspire politicians to move away from 'divide' and 'drown’ to ‘unify' and 'thrive’

07.06.2024 7

The Economic Times

Shivaji Dasgupta

How AI-enabled innovation can fulfil the worth of a talent pool currently underused in mere messaging

24.05.2024 50

The Economic Times

Shivaji Dasgupta

Cricket in India: How IPL stole the Maidaan

10.05.2024 20

The Economic Times

Shivaji Dasgupta

It’s incredulous Tatas didn’t anticipate Vistara pilots' response

07.04.2024 9

The Economic Times

Shivaji Dasgupta

Zomato’s ‘pure veg’ innovation should launch a thousand identity-targeted consumer services

22.03.2024 50

The Economic Times

Shivaji Dasgupta

Advertising: Customers must add a vital layer between What You See and What You Get

28.02.2024 4

The Economic Times

Shivaji Dasgupta

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