menu_open Columnists
Nuha Bubere

Nuha Bubere

Livemint

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Firstcry’s winning formula is running out of road. It keeps doubling down on it anyway

Firstcry’s winning formula is running out of road. It keeps doubling down on it anyway

The babycare retailer spent years building stores and private labels. Even when the world around it was changing rapidly

11.06.2026 10

The Ken

Nuha Bubere

Why Amazon seems so calm about being awfully late to quick commerce

The global giant’s betting rapid expansion and a pre-existing subscription program will make up for the delay

29.05.2026 20

The Ken

Nuha Bubere

Meesho built Valmo to keep deliveries in-house—until orders surged to 5,000 a minute

The e-commerce platform’s management is on a quest to lower costs of its in-house logistics arm, Valmo, but it has much to learn from 3PL players...

12.05.2026 30

The Ken

Nuha Bubere

Adani’s big plan to own Indian aviation: invest in everything but an airline

The airport operator wants to have its hands in all the pies, and is taking over everything from pilot training to aircraft maintenance and repair

29.04.2026 30

The Ken

Nuha Bubere

Kalyan Krishnamurthy’s fix for Flipkart: musical chairs with leaders

From Flipkart Minutes’ Kabeer Biswas to Myntra CEO Nandita Sinha, leadership churn shows a company trying and struggling to find what works

13.04.2026 40

The Ken

Nuha Bubere

‘It’ll be a digital Unilever’: Ananth Narayanan insists his rebranded Mensa isn’t a roll-up

IPO-bound Brnd.me wants to be profitable and stay far away from being called a “roll-up”. And so it’s shifting its focus from acquiring dozens...

18.03.2026 40

The Ken

Nuha Bubere

Crashes reveal the hidden costs of India’s private-jet boom

10.02.2026 40

The Ken

Nuha Bubere

Hyperpure rode Blinkit’s coattails to the top. Until Blinkit shrugged it off

02.02.2026 30

The Ken

Nuha Bubere

Wealth managers discover the Northeast—and its millionaires’ BS detector

“Are you from a business family?” That’s the first question that Gaurav Saria, founder of Infinitea, a chain of tea rooms that sources its tea...

18.01.2026 30

The Ken

Nuha Bubere

An illustrated portrait of Flipkart’s firefighter-in-chief

15.12.2025 20

The Ken

Nuha Bubere

How Indigo ran out of pilots—gradually, then suddenly

15.12.2025 30

The Ken

Nuha Bubere

Nandita Sinha fixed Myntra. Now, parent Flipkart needs her magic dust

04.12.2025 20

The Ken

Nuha Bubere

An illustrated portrait of Flipkart’s firefighter-in-chief

01.12.2025 20

The Ken

Nuha Bubere

Zepto’s high-wire act: being Dmart in a 10-minute world

14.11.2025 20

The Ken

Nuha Bubere

A PE giant’s plan for VLCC in the Ozempic age: yet more weight-loss clinics

30.10.2025 20

The Ken

Nuha Bubere

This ITC rival doesn’t make cigarettes or FMCG—and is still hot on its heels

15.10.2025 20

The Ken

Nuha Bubere

KKR’s PE math clashes with family-business wisdom at Fogg deodorant’s owner

17.09.2025 20

The Ken

Nuha Bubere

Amazon’s six-page memo survived Bezos’ exit. Then it ran into AI

02.09.2025 20

The Ken

Nuha Bubere

Sriharsha Majety is done being Mr Nice Guy at Swiggy

12.08.2025 40

The Ken

Nuha Bubere

Inside Samir Kumar’s plan to bring order to Amazon India’s chaos

28.07.2025 20

The Ken

Nuha Bubere

Why JSW One loves what Infra.Market hates

07.07.2025 30

The Ken

Nuha Bubere

Reliance’s e-commerce party is ending. And Ajio is the last to go home

16.06.2025 50

The Ken

Nuha Bubere

Inside Kalyan Krishnamurthy’s fight to steady Flipkart as lieutenants flee

27.05.2025 50

The Ken

Nuha Bubere

Family offices love to hate venture capitalists

06.05.2025 40

The Ken

Nuha Bubere

The succession coaches standing between India’s super-rich and their ruin

07.04.2025 10

The Ken

Nuha Bubere